MT North is an independent paid social practice in Charlotte, North Carolina. I build the strategy, I buy the media, and I'm in the accounts every day. No account managers, no phone tag, no black boxes. Just a direct line to the person actually doing the work.
The problem
I spent ten years inside the bloated agency model I'm now the alternative to.
A decade inside top agencies and ad-tech platforms in paid media: large-scale plans, high-value e-commerce accounts, the buy side as well as the sell side. That decade taught me what works. It also taught me exactly what's broken.
Services
Everything below is delivered by me. Meta is where I'm deepest and where most budgets belong, but the practice covers paid social end to end.
Rebuilding the account around how the platforms actually buy today: consolidated campaigns instead of scattered boosts, clean conversion events, Pixel and server-side tracking installed properly, and a naming convention you can still read six months from now.
Meta first, then TikTok, YouTube, LinkedIn, Snapchat and Pinterest where the audience and the math support it. I'm in the accounts every day, making the calls myself. The most expensive mistake I see is handing the platform the keys and taking whatever it recommends. Those defaults are tuned for the platform's convenience, not your margin. Automation is a tool, not a media buyer. Something has to be steering it, and that's the job.
Creative is the targeting now. I write the briefs, run four to six variations against your best performer, and kill concepts on evidence rather than opinion. Hooks, formats, offers and angles, one variable at a time, cut to each platform's native shape.
One dashboard, one set of definitions, one weekly note explaining what changed and why. Platform-reported numbers get reconciled against what the business actually banked, so the reporting and the P&L tell the same story.
Industries
Across all of it the job splits two ways: driving e-commerce revenue, and building brand. Those need different architecture, and I'll tell you plainly which one your budget is actually buying.
Beyond social: I've bought CTV and out-of-home where a plan genuinely needed it. More useful than that. After this long in the industry I have strong connections across most of the advertising landscape. If you're weighing something and it isn't obvious I'd be the one to help, ask anyway. Between what I do myself and the people I'd trust with it, the answer is usually yes.
Performance
Client names are withheld by agreement. Categories are real, and every figure below covers a full engagement rather than a cherry-picked month.
Client A · DTC e-commerce
Inherited an account with no real prospecting engine and a remarketing campaign leaking budget at more than twice the account's own cost per order. Rebuilt acquisition around Advantage+ Shopping, capped the remarketing spend, and put the account on a seasonal creative cycle with new concepts entering every four weeks. Average order value rose 27% across the same period, and cost per order finished within a few cents of where it started.
Client B · B2B SaaS
Inherited a greenfield account with no pixel history, no audience data, and a campaign optimizing for clicks instead of completed signups. It was finding people who browsed and never converted: cheap leads, expensive customers. Switched to completed-registration optimization, rebuilt the creative around a single direct-to-camera angle, and concentrated budget into the two formats actually producing signups. One of those creatives went on to drive 68% of conversions in the second phase.
Client C · Music & entertainment
The brief here was audience, not direct response, and the account was judged on reach and cost rather than revenue. It launched with no paid infrastructure, no creative testing and a cost per follower swinging week to week. Built a structured testing framework across several releases, isolating creative performance and tightening targeting as signal accumulated. Cost per follower fell 44% from the early period to the later one, part pixel maturity and part the testing calls made along the way.
Figures are as reported in-platform, or confirmed against client billing where the metric is a subscriber or a sale, across full engagements rather than a best month pulled out of a run. I'll walk you through the working behind any of them on a call.
The Audit
Before anyone signs anything, I go through your account and write up what I find. You keep it either way.
Account audit
Process
In order, because each step depends on the one before it. You'll know at every point what I'm doing and what I need from you.
The account, the tracking, the creative library and the last two quarters of spend, written up with the changes I'd make in priority order.
72-hour turnaround · free, no commitmentTracking corrected, account restructured, placements cleaned up, baseline creative shipped. Spend stays where it is while the foundation is laid. The least exciting month, and the one that decides the rest.
Weeks 2–4A structured creative and offer testing cycle to find the two or three things that genuinely move your cost per acquisition. A written note every week, a call every two weeks. No standing meeting for its own sake.
Weeks 5–9Budget goes behind what's proven, in increments the account can absorb, against the target CAC we set in week one. From here it's a repeating loop: test, prove, fund, repeat, with someone in the account every day rather than a set of automated rules left running.
Week 10 onwardFor agencies
A good part of my work comes through other agencies. You keep the client relationship; I run the paid social behind it, on contract, at the standard you'd want your own name on.
White-label or named, whichever the relationship calls for. I work inside your process, report in your format, and stay entirely behind the curtain if that's the arrangement. Same responsiveness your team gets, and no poaching, ever. Your client stays your client.
About
I build the paid social distribution engines that move the needle for consumer brands, retailers, entertainment and artists. Before founding MT North I spent over ten years inside top agencies and ad-tech platforms in the paid media industry, managing large-scale media plans and driving e-commerce growth for high-value accounts.
That experience taught me what works, and more importantly what's broken about the traditional agency model. I started MT North to get away from the bloated version of it and work directly with good people to hit the numbers: high-level strategy meeting hands-on execution, with one person accountable from the plan to the buy to the result at the end of the month.
Right now that's five active clients. Kept deliberately small, because the alternative is the thing I spent a decade watching go wrong. Accounts parked in a queue, checked when someone remembers. Every account here gets attention every day, and that only works if there aren't many of them.
Performance and ROI are the bottom line. Whether it's an e-commerce launch, an album rollout or a brand campaign, the job is the same. Build the paid architecture that puts the message in front of the people who matter, then stay in the account and keep it honest.
No account managers, no phone tag, no black boxes. A direct line to the person managing your budget, and answers the day you ask for them.
You see the account, the spend and the reasoning. Nothing sits behind a reporting layer, and no time gets billed for meetings that exist to fill a calendar.
I like working with people who share the mentality that good people build great work. You treat my time with respect, I treat your budget like it's my own, and we hit the number together.
FAQ
Contact
No pitch deck, no discovery sequence. Tell me what you're running and what you're trying to fix, and you'll get a straight read on whether I can help, with the audit back within 72 hours of getting access.
Marius@MTNorth.coPrefer email? That address works just as well.
